eBay is celebrating its seventeen years of online existence since its launch in September 1995 by redesigning its logo. The revamp introduces a much simpler design. Instead of the original quirky overlapping letters, the designers used a simple sans serif font with tight kerning. Interestingly, the new logo, like the old one, does not follow how eBay commonly stylizes the company name, that is, with a lowercase “e” and an uppercase “B.” As for the colors, the new logo has a color palette of red, blue, yellow, and green that is similar with, though not completely the same as, the original eBay logo.
According to an official statement by eBay president Devin Wenig, the more modern look mirrors eBay’s “cleaner, more contemporary and consistent experience.” Meanwhile, the vibrant colors stand for the “connected and diverse eBay community.”
The change, according to Wenig, likewise reflects eBay’s evolution. Years ago, eBay started as a website that holds auctions of unique and quirky items, and while it continues being so, it has also expanded.
For instance, eBay now allows retailers and large brands to provide deals for their consumers on the website. It has also extended its e-commerce to mobile device with the eBay app that is available on various platforms. According to eBay, the apps have gotten more than 100 million downloads. They are also expected to bring in more than $100 billion worth of transactions through mobile devices.
eBay promises that it will keep introducing innovations to remain competitive. Its direction is towards more personalized shopping as well as providing sellers more selections and buyers, more opportunities. eBay currently boasts of having 100 million active users. Furthermore, its 25 million sellers from all over the globe continue to increase.
eBay joins Microsoft and Twitter as one of the tech companies which recently opted for a simpler, minimalist logo. Microsoft now uses a logo with four colored squares, reminiscent of the User Interface of Windows 8 and Windows Phone 8. Twitter, for its part, dropped the text logo for an image of a bird, and directed all designers using other logos to adopt the change.