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Apple Maps is not “the most powerful” mapping service anymore

With the launch of iPhone 5, Apple also introduced the sequel of its mobile operating system, the iOS 6. In iOS 6, Apple has basically stripped the OS of any Google elements, including the iconic Google Maps that has been on the home screen since the launch of first iPhone. The update brings plethora of other new features which are great, but Apple has replaced the default mapping app from Google Maps to its own mapping service, Apple Maps.

Technically, Apple users are forced to switch the app they use for maps. It’s the first version of Apple Maps, and there are a lot of imperfections. The service has been criticized a lot and several users have reported that it doesn’t deliver the information they are looking for, and is not reliable to sum it up. Several companies and organizations including Nokia, Motorola and Nasa have taken advantage of the situation to make fun of Apple Maps and market their own products in some cases. Apple made a surprising move few days back when it came out and admitted that its mapping product isn’t reliable as it was thought to be, and suggested various alternatives while they work on a fix.

This is what Tim Cook had to say

“While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.”

Things are currently challenging for Apple because the reliable Google Maps is no longer available to download for iOS users. According to the Cupertino based technology giant, it wanted to provide customers with turn-by-turn directions, voice integration, Flyover and vector-based maps, so developing a new version of maps from ground up was necessary, but that clearly isn’t working as expected. For the new maps, Apple has teamed up with TomTom for their data set, which is a bit weak when compared to what Google is equipped with. After all these criticism, TomTom has responded saying that it just responsible for “foundation” of Apple Maps and has no hands in deciding the final user experience. It’s worth noting that TomTom’s own iOS application works totally fine. Also, the word has it that Apple still had a year long contract left with

Google to use Google Maps on their iOS, but Apple chose not to use it, which has of course converted into a lot of frustration for the users.
After Cook’s statement the other day, Apple has made another surprising move. Previously, Apple described its maps application as “the most powerful mapping service ever” on its website, but after all the controversy surrounding the app, it has erased those words and replaced it with the statement, “All in a beautiful vector-based interface that scales and zooms with ease.”

Apple has been hiring Google Maps veterans in a bid to fix its own mapping app and is looking forward to fix it in the next update. What are your thoughts on this?

Source: PhoneArena

7 Comments

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  1. How long until the antitrust lawsuit?

    Where there WAS an APP for a good map software, now it is BLOCKED in favor of SHOVING **** down customer’s throats…

    Apple needs to lose a good lawsuit in court… and Google/Motorola needs to be the clear winner for sure.

    This is yet MORE PROOF that Apple is EVIL, and uses their APP STORE to dominate their device, even if it hurts their own customers.

    That’s the Apple experience for you…

  2. If something like that happen with Android, we just go ahead an install the apk extracted from a previous version… while apple user the only thing they can do is cross fingers. That is the diference →→ FREEDOM

  3. “Cupertino based technology giant, it wanted to provide customers with turn-by-turn directions, voice integration, Flyover and vector-based maps, so developing a new version of maps from ground up was necessary”

    Not really, they could have asked Google to just port Google Maps and Google Navigation as it is on Android phones. We have voice turn-by-turn directions, voice integration, flyover and vector-based maps, 3D builds, horizontal rotation … and we have had those for more than a year already. The majority of those features, we have had for more than 3 years (turn-by-turn navigation for example).

    This had little to do with offering something that was new, because it’s only new to the Apple platform. It has more to do with removing products related to their biggest competition. They not only stripped Google Maps but also the native YouTube app from iOS 6.

  4. Hubris plain and simple. I look forward to this company and its mindless drone cultists eventual demise now that Herr Jobenfuhrer is bereft of life. Perhaps a nice battery explosion problem rendering the hipster masses, nadless and humbled in their inability to breed more neck beaded stormtroopers of kitch

  5. Apple teaming up with tomtom??? What Garmin isn’t good enough that they have, yet again, gone to a non-US company. I won’t be buying anything apple for quite awhile.

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