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Apple CEO Tim Cook Admits Apple Maps Sucks, Gives Free Publicity To Google Maps

Today is a extremely good day. Mainly because Apple, one of the most prideful businesses out there, has admitted that one of its own products actually outright suck. It’s not every day that we’ll get to see this, but just this morning, this is exactly what Apple CEO Tim Cook has done in an open later on the official Apple website. Tim Cook has actually suggested using Google Maps as an alternative to Apple Maps. While Google has yet to release a native app for iOS, Cook suggests using their web app and making a shortcut to it on your iPhone’s home screen.

It’s actually very surprising to the me that Tim Cook came out and said this. All we’ve seen is the cloud of Apple fanboys covering the internet with how fantastic Apple Maps is — of course — the fact that both NASA and Motorola managed to make fun of their new navigation feature probably set off a few red flags for them. Google Maps isn’t the only thing he suggested though. He suggested other apps within the App Store like Bing Maps, MapQuest and Waze. Nokia was another web application he suggested to put on your home screen too.

I do have to give him credit though, admitting that your product outright sucks is a very humbling task. You work extremely hard to get it just right, and then upon launch, it turns out it’s worthless. Whatever the case, it’s really awesome to see that Tim Cook was willing to come out and admit that it just wasn’t good, and then give some free publicity to some of the other map applications out there.

Good going, Cook.

If you want to read the entire letter Tim Cook put out, you can read it below in its full form:

To our customers,

At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.

We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.

There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.

While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.

Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.

Tim Cook
Apple’s CEO

source: Android Central