Tech giant Amazon is flexing its muscles as it expands its Amazon Web Service (AWS) in Japan. The company began offering its services to Japanese customers over 18 months ago. The move is seen as a strategic step to continuously deliver quality service to its Japanese customers, and means adding more data centers to keep up with the demand.
Amazon Web Service designates regions into availability zones. An availability zone can cover several data centers like the availability zone in Northern Virginia, which now covers over 10 data centers. Experts think that with its continued expansion, Amazon is more likely to build data centers in Japan itself as it identifies a new availability zone in the country.
AWS gives a hint of several companies that are using their services by giving examples like Japan’s top recipe site, Cookpad.com, and KAO, the company of cosmetics and toiletries. KAO only recently migrated its corporate site to AWS cloud.
It is said that the Amazon Web Services is the biggest and the fast-growing company in the world that provides cloud service. According to the reports, it is a billion dollar business and Amazon so far enjoys a big lead against its rivals. With Google launching its own cloud services this summer and OpenStack continuously offering a community-built cloud system, Amazon Web Services may have to face some significant threats in the field. At the moment, companies looking for a more reliable cloud service seem to be picking AWS than other similar services.
AWS has also introduced its online marketplace allowing users of its cloud computing to sell their reserved server instances to other users. This means that cloud users can now save by making a one-time payment to reserve computing capacity for a specific period, but also get a discount on an hourly charge. The reasoning behind this is to make reserved instances attractive by giving more financial options to both sellers and buyers at the same time.
For users on the move, changing to a new instance type or selling capacity for projects that will end before the term ends is now allowed. This means lower costs for companies that anticipates website traffic for a short period of time as they can buy reserved instances for shorter durations.
AWS will provide an interface to users for a more convenient choosing of their preferred instances that fit their needs with respect to price, location, instance type, and remaining time. The same management console can be used to sell capacity.