When Samsung first started marketing the Galaxy S III smartphone in London earlier this year, the company used the tagline “designed for humans, inspired by nature.” Samsung, however, has not quite explained extensively how it drew inspiration from nature to create the look of their flagship phone for this year.
Now, several months after its launch, members of the Samsung team explain exactly how nature figured in the design process. The explanation is delivered via a five-minute video on Youtube called Galaxy S III Design Story. The video is in Korean, but it has English subtitles, as well.
The video intersperses interviews with clips of foliage, water, and stones as well as the actual production process. In the video, Samsung reveals that they wanted a deeper connection with their consumers, so they decided to allow the product to mirror nature. Everything about the Galaxy S III, including its interface and general design should be able to reflect this inspiration. Samsung describes their design framework as “minimal organic.” For one, the phone’s shape is said to have come from the shape of pebbles on a beach. Flowing water has likewise been a source of ideas.
Towards the end, one of the designers call the smartphone “a synergy between innovative engineering and design intent.” Even the words used in the video reflect this as the script is a mix of flowery descriptions alongside the more technical aspects of the production.
This explanation video comes rather late, but it is nonetheless interesting to hear Samsung give the reasons for the design themselves than for the consumers to simply make conjectures. In light of the Samsung and Apple legal battle, this video shows plain and simple the belief that Samsung asserts in court—that is, their inspiration lays somewhere else and not on Apple’s ideas.
Click here to watch the full video.