While tech enthusiasts are waiting for the release of Microsoft Surface Tablet which is set on October 26th, original equipment manufacturers (OEMs) are wary Microsoft might be taking their place on the shelf. Tensions between the software giant and OEMs are starting to build up just as Surface is nearing release.
Taiwan-based computer manufacturer Acer said recently that Microsoft should think twice about its plans on Surface tablet but it seems too late for that now.
“It will create a huge negative impact for the ecosystem and other brands may take a negative reaction. It is not something you are good at so please think twice,” J.T. Wang, Acer CEO, told Financial Times.
For decades, Microsoft OEMs like Acer, HP, and Dell never had any sort of competition against the software giant; they build hardware that would run Windows OS and other applications from Microsoft.
Campbell Kan, President of Personal Computer Global Operations at Acer, said that they might be looking for better alternatives as they could no longer rely on Microsoft. The fact that it becomes their competition on the hardware business is evident things will never remain the way they were.
A few weeks after Surface was unveiled, Hewlett-Packard (HP) said they will no longer continue building tablets based on ARM processor, instead they will set their focus on building x86-based slates to stay away from the competition they knew they can’t win. Likewise, Dell also shared their intentions to stop producing ARM-based tablets following the footsteps of HP. This is evident that Surface tablet has a negative impact on the ecosystem as far as these companies are concerned.
The pricing is the determining factor whether Microsoft is trying to take away the piece of the pie of these OEMs. If Surface will be marketed around $1000 to $2000, it may just be targeting the high-end market and manufacturers offering their device lower than $1000 could probably survive. But if Microsoft goes below the 1000-dollar range, everybody knows what it’s after.