To herald the arrival of several new Microsoft products such as Windows 8 operating system, the Surface tablet, and Windows Phone 8, the Redmond-based company is refreshing its logo.
The new Microsoft logo is composed of four boxes with the same colors as the old logo, in the exact same sequence. Microsoft opted to eliminate the waves found on the old logo, presumably to make the logo reminiscent of the tiled user interface that will be present on Windows 8. The interface, which was formerly called Metro User Interface before Microsoft explicitly issued a directive to not use the name, also features solid-colored blocks similar to the ones on the Microsoft logo. It may also be said that the new logo is a combination of the Microsoft Store logo with the Windows 8 logo.
Microsoft has reportedly not updated its logo in 25 years. Microsoft has had four logos other than the new one in a span of 37 years. According to Microsoft, the new logo marks the beginning of an era for Microsoft.
Microsoft currently envisions a seamless experience for their consumers across various Microsoft products. Thus, users should expect to see a similar design on products such as the future Office suite, the Xbox, Windows Phone 8, and Windows 8, among others.
Already, the new logo may be seen at three Microsoft stores. This includes the one in Seattle’s University Village, another in Bellevue, Washington, and lastly, in the Boston store. A few weeks ago, the logo had also been spotted on new Microsoft-branded keyboards and mice. Microsoft will eventually make it available globally on the official website as well as on advertisements.
However, it will take some time before the company can fully transition to its new corporate branding. Thus, the old Microsoft logo will still appear in some place before Microsoft completely replaces it with the new logo.