If you asked your everyday consumer as to what Everything Everywhere was, they probably would look at you dumbstruck and have no clue as to what you were talking about, and so would I. Until now, I didn’t have much of a clue as to what Everything Everywhere was, but that’s mainly because the company still has yet to establish its own brand presence in the UK, meaning that you definitely wouldn’t know what it is in the U.S. Still, the company is certainly really busy getting things set up behind the scenes.
For those of you who haven’t read up on it, or have no idea what it is, the company has actually be around for a while, ever since T-Mobile and Orange merged with each other. I’ve read that the network would be the first to launch 4G connections in the United Kingdom. Not only that, but it’s partnered with MasterCard to offer NFC (Near Field Communication) payments on its devices in a 5 year long deal.
This agreement is certainly going to benefit both companies. Everything Everywhere has over 27 million customers, making it the largest network in the entire United Kingdom. This is great for MasterCard because that could potentially really expose their mobile payment plans. Then, this is also great because it shows that Everything Everywhere to be on the cutting edge of technology, as contactless payments are only making their way into United Kingdom stores and debit cards just recently.
If this new move from the two companies capture the attention of the public in the United Kingdom, the country could see the NFC (Near field Communcation) payments widely known and adopted across retailers in the country for the first time. Despite their being 100,000 retailers getting ready to take contactless payment, I have yet to see the idea get adopted by the public. Even in the U.S with Google Wallet, I have yet to see someone take advantage of NFC, whether they are using a card or a smartphone.
It’ll be interesting to see how it all ends up working in the UK.
source: Android Police