More than 150 million messages about the 2012 Olympics have been posted on Twitter during the Olympic competition, and the undeniable star of these messages was the Jamaican sprinter Usain Bolt, winner of three gold medals, according to figures provided by the microblogging platform.
The victory obtained by Usain Bolt in the 200 meters generated 80,000 tweets per minute and his victory in the 100 meters generated 74,000 messages per minute.
The new Olympic champion at tennis, the Scottish tennis player Andy Murray, who managed to won the gold medal after defeating the Swiss Roger Federer, has been ranked third in the top of Olympic events that generated the greatest number of responses on Twitter, with 57,000 posts per minute.
Next, the victory recorded by the Jamaican team in 4 x 100 meters generated 52,000 messages per minute, and the U.S. men’s basketball team, which won the Olympic title after winning the finals against Spain, generated 41,000 tweets per minute.
Usain Bolt is the athlete who has generated the most Twitter messages during the Games, being followed in the top by the U.S. swimmer Michael Phelps, the athlete with the most medals won in Olympic history, and the British water-jumper Tom Daley.
The sport that generated the most conversation on Twitter is football (five million messages). Swimming, athletics, gymnastics and volleyball are following in this ranking.
The opening and closing ceremonies have also generated an incredible number of messages, its peak being reached with the arrival of Spice Girls, on Sunday evening (116,000 tweets per minute).
Twitter representatives have previously announced the opening ceremony of the Olympic Games in London has generated 9.66 million messages, surpassing the total number of messages posted throughout the previous edition, in Beijing, prompting the British organizers to say that the London Olympics were really the first Games in the social networking era.