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LG launches a teaser campaign for ‘second generation’ quad-core flagship phone

We have been listening to many rumors regarding LG’s intent to create a new flagship phone. The new smartphone was said to be a next gen quad core smartphone, and since Qualcomm disclosed the fact that they were indeed supplying Snapdragon S4 Pro processors to LG, there’s no doubt as to LG is surely cooking something in their labs, and now the South Korean smartphone manufacturer is giving a hint to its fans by launching a teaser site.

The teaser site contains a video that explains the new flagship smartphone and its second generation quad core processor. The name has also been changed from ‘D1L’ and will be a ’2nd gen’ quad core device, not like the 4X HD which made a European launch in June. The company has also put a range of specifications on the teaser site which will of course make it to the quad core smartphone they’re talking about in the video. The second gen quad core flagship smartphone is expected to be armed with 720p 4.7-inch IPS display, 2GB of RAM and for those folks who care a lot about imaging capability of a smartphone, you won’t be unhappy as this little beast is expected to come with a 13 megapixel rear shooter.

What they’re referring to 2nd generation quad core processor is actually the Snapdragon S4 Pro, and LG is assured that this new SoC will upset current quad-core chips. As of now, there’s only one video that has been released, and five further videos are expected to be released in the upcoming days.

Qualcomms’s processors receive a lot of appreciation from the industry and enjoy a high status. Snapdragon S4 Pro is indeed a power house. How powerful? Previously, Qualcomm had showed off a 10.1 inch developer tablet housing the quad-core 1.5GHz Snapdragon S4 Pro APQ8064 SoC and Adreno 320 GPU that LG is talking about. Folks at The Verge managed to conduct a benchmarking test and seems like the hardware is very dedicated about giving sleepless nights to its competitors.

Above image shows the benchmark result and comparison of the data with that from other devices, and it is a powerhouse indeed, something that won’t go unnoticed by the developers’ community. The tablet device wasn’t quite a looker, and came with simple black plastic shell showing off the model number and the Snapdragon badge, but then it wasn’t intended to be sold to the general public. The tablet ran Android Ice Cream Sandwich and came with interesting features such as seven microphones dispersed all over the machine.

Below are some of the specs of the Qualcomm tablet:

• 10.1-inch WXGA multi-touch display
• 13-megapixel camera with flash
• 2GB LPDDR2 RAM and 32GB storage
• Quad-core 1.5GHz Snapdragon S4 Pro APQ8064 SoC
• Adreno 320 GPU
• microUSB port with microSD slot
• Fingerprint reader
• 3D accelerometer
• 3-axis gyroscope and compass
• Temperature and pressure sensors
• 3.5mm audio jack
• Seven mics for surround sound audio capture

Apart from the processing muscle, Snapdragon S4 Pro APQ8064 beats the competition in terms of thermal efficiency too! Qualcomm’s Vidyasagar Rao proved his point using a thermal camera and reading the values to prove that product from his company produced the least amount of heat. He even went ahead and carried out a butter melt benchmark, where in which he stated that butter melts at 35 degree Celsius and then placed big chunk of butter on three different handsets together.

Like seen from the above video, the handset which melts the block of butter last is the coolest, Snapdragon S4 SoC was obviously the coolest among the other two competitors. During the butter test, one of the competitors reached to temperatures as high as 55 degree Celsius, which is really hot considering it’s supposed to land in a mobile device. The video shows that Snapdragon S4 SoC is the clear winner and Vidyasagar Rao claims, “The Snapdragon S4 is the coolest kid on the block and we mean that quite literally.”

Thermal efficiency is very important in mobile devices as normally there’s very less space for heat dissipation in mobile devices and in case of phones and tablets, they aren’t even supposed to have a fan, which means the heat produced should be as low as possible. Snapdragon S4 SoC has a very small heat signature, which means thinner devices can be produced using this chipset. Thinner designs can give birth to some revolutionary phones. What are your thoughts on LG’s new smartphone boasting Snapdragon S4 Pro? Shout in the comment section!