Most of the manufacturers in smartphone business are going through a bad time and experiencing a lot of losses. Samsung is among those few mobile phone companies who have shown positive figures to their shareholders in the second quarter of 2012. To get an idea, Japanese giant, Sony, announced that their profit had slid down by 77% to $80 million while suffering a net loss of $310 million. LG, a South Korean major, publicized a loss of $50 million from last quarter, for which they blame on marketing expenses spent on its new flagship device, Optimus 4X HD, but the company hopes to do better by pushing 4G LTE devices in North American market. Even Apple had a similar story to explain its investors, where they disappointed stockholders by missing estimates in Q2 and selling fewer iPhone than anticipated.
HTC’s profit dropped by 57.8% in the last quarter, compared to a year ago. The Taiwanese giant announced rather small $250 million in profit for second quarter. The executives explained the situation by holding responsible the conditions in Europe and unsuccessful launch in the US, partially due to Apple’s legal filings.
HTC’s original One series isn’t helping the company much in its current financial situation, and the only way out is to add fresh devices to its lineup. Taking a look at Samsung’s profits, which stood at $5.9 billion, and this figure is largely attributed to its flagship device for 2012, the Samsung Galaxy S III. Samsung’s case testifies the fact that adding new attractive devices will definitely help company’s sales and profits. It’s high time for HTC to have more devices in its portfolio, and they have made a note of it and definitely working on it.
Previously, a rumor anticipated launch of HTC One X+, a device featuring quad core 1.7 Ghz Tegra 3 processor (possibly the Tegra 3+), an HD 1280×720 resolution display, and running latest version of Jelly Bean, Android 4.1.1. Now, we’re hearing rumors of a device which can possibly be a sequel of somewhat popular mid range device, the HTC One V. The device will be supposedly called as HTC Proto.
The current HTC One V features a 1 GHz single core processor, 512 MB of RAM, 3.7-inch Super LCD 2 capacitive touchscreen (that supports WVGA, 480 x 800 pixel resolution with 16 M colors), Beats Audio support and a 5 megapixel shooter, but the main attraction, however, is that it runs Android 4.0 Ice Cream Sandwich with HTC Sense 4.0 overlay out of the box.
HTC Proto on the other hand carries improved specs over the One V. It’s alleged to come with a dual-core Snapdragon S4 MSM8225 processor clocked to 1 GHz speed, and a 4-inch SLCD display with the same WVGA resolution. Other specs include 4GB of internal storage, 512MB RAM, a 5MP rear camera and HSPA+ radio. It’s not clear whether HTC Proto will come with Beats Audio branding as HTC sold 25% of its stakes in Beats Audio back to its original owners, however, HTC still reserves exclusive rights in mobile segment.
HTC One V is great and has been always praised for its display and design, but the single core processor on it is pretty outdated, and comparing with latest mid range phones from manufacturers like Sony, all of which are coming with dual core processors, HTC’s current offering have lost its value for money proposition. Besides, the foundation of One V can be traced back to HTC Desire, which itself is very obsolete by today’s standards.
Nevertheless, it will be good to see a refreshed model with a better processor and the added screen real estate. HTC had released few low to mid range phones in past few weeks, but we’re yet to see one which will take the smartphone segment by storm. HTC Proto and One X+ look promising and we definitely think these phones will manage to increase company’s profits for the second half of the year. HTC Proto may even come with latest version of Android, Android 4.1 Jelly Bean.
What are your thoughts on these HTC One X+ and HTC Proto? If HTC decides to stick to its plan, we can expect these devices this fall. Do you want the company to fix any flaws that you found on One V? Let us know using the comment form below.