We cannot deny the popularity that tablets and mini-tablets enjoy in the market today – companies such as Samsung, Google and Asus have made a killing in the field and are now dominating the 10 inch tablet and the 7 inch mini-tablet markets. As this market grows, more and more companies enter into the fray, tilting balances and stiffening competition which benefits the end user the most. HTC had taken a back seat on the tablet and mini-tablet front back there but it appears it is working to rekindle its interest in the tablet PCs market by the end of this year.
If you can recall, HTC was one of the pioneers of Android tablet makers but its 10.1 inch Jetstream and 7 inch Flyer tablets did not really do that well. As a matter of fact, when Google offered to partner with the to build the Nexus tablet, HTC did not show interest – largely because Google was targeting the $199 to $249 market. Google then turned to Asus and after the Nexus tablet was launched, it was an instant hit. Later, Microsoft would pass HTC on the production of their flagship, the Microsoft Surface tablet.
New reports indicate that HTC is planning to launch a fresh new line of tablets – most likely running on Android OS. According to DigiTimes, HTC is likely to come up with completely new models to be released shortly before or during the holiday season of 2012 and they are in talks with Pegatron technology, a Taiwanese company that manufactures electronic parts.
HTC is not doing so well in the smartphone market and it appears this is a move to consolidate what it can on every front – or perhaps they have a new strategy or idea that could put them on the map again. The immense success of the Nexus 7 tablet – which sold out within days of release – was a wakeup call to HTC that there is potential in the tablet business but is their move timely? Now, they will be facing stiff competition – including from companies that have not been in the hardware or electronic business as long as HTC has been such as Google, Microsoft and Amazon. Worse still, Apple is said to be working on a new 7 inch mini-tablet to be released sometime this year and this makes it even more difficult for HTC to penetrate a congested market of tablets and mini-tablets.
We just have to sit back and watch – HTC may surprise us with something that will tilt the scales in its favor.