At a developer conference that took place earlier today, the Google Wallet development manager, Robin Dua, had announced that the mobile payment service will begin to open up the platform to allow businesses to integrate their services. It’ll be interesting to see how developers will use the platform. Dua has made it clear that the inevitable goal is for users of the service to be able to go about their day without any need to take around their wallet. While taking around your wallet isn’t really tedious, this Google Wallet feature is really nice. Dua had this to say:
“One of the types of things we’re trying to do is make it easy for airlines, transit providers, and other types of issuers of credentials to make it super simple for them to get their credentials stored in the wallet…That’s the goal. We want you to be able to leave your leather wallet at home and carry your phone and transact with that as your primary transaction device.”
Additionally, Google is wanting to add geo-targeting to its widely known Wallet service, which will potentially allow for automatic loading of relevant tickets or passes as you arrive at a certain location. A release date for some of these new features hasn’t been given, but with some other mobile payment systems starting up, we should imagine that Google would want to get these features implemented as soon as possible. If you’re interested in the full run down of the features, you can watch the video below:
Some of these features are actually really cool additions to this service. The only think I am really disappointed is that it seemed like he avoided the question as to when Google Wallet will be expanding to other countries like Germany, Sweden or even the United Kingdom. Currently it’s only available in the United States, and if Google is wanting to stay ahead of some of the other companies, they’re really going to need to start expanding soon. With MasterCard starting up their NFC with Everything Everywhere in the United Kingdom, Google really needs to be expanding soon if they want to stay on top of their game. There are billions of Android users outside of the United States and not expanding could potentially be hurting this service they are providing. Sure, there are a lot of Android users in the United States, but there really is a lot of potential outside of the United States for the Google Wallet service.
Is anyone interested in seeing the service expand? I personally haven’t seen a whole lot of use of this service, but I do think it would be used a whole lot more in the future. Right now though, even though the the service is there, many people are still using their average credit or debit card. Who knows though, I can’t speak for everyone.
Is anyone using the service? Let us know in the comments below!
source: Talk Android