Search titan Google will change its algorithm to display the most relevant search results and to make its service even better. But this is not really new to webmasters and bloggers. What’s new in the recent statement from Google is that it will take into consideration the credibility and illegibility of the websites that appear on Google Search Results. This time, it seeks to make copyright disputes one of its references in ranking websites. Meaning, websites which are known to be copyright offenders will definitely be ranked down or even be deleted from the results.
In the last couple of years, Google has tweaked its algorithm and released countless updates to improve its search engine. One of the updates that have stirred the blogosphere was when the search titan announced it would give importance on longer articles especially those that provide value to readers. The update slowly eliminated shorter and spun articles in the search results.
Just recently, Google released an update that resulted to the down-ranking of websites that were overly optimized while ruining the businesses of several SEO firms that offer better search rankings.
A blog post from Google’s Senior Vice President Engineering, Amit Singhal, said that they will start using “valid copyright removal notices” next week in light to providing users the best answer to their queries when using Google Search.
While there is a scarcity of information (as always) as to how the search giant would rank websites, experts believe it would work hand-in-hand with the Digital Millennium Copyright Act (DMCA) to determine repeat copyright offenders. DMCA is a long-time partner for Google which is often used by companies around the world to take down search results that infringe their copyright.
A report shows that Google already received over 4 million takedown notices in the past 30 days. The reported notices are now being processed for validity and once the claim is valid, topics in question will be omitted from Google search results. But Singhal assured everyone that every notice they receive will undergo a due process.
“Only copyright holders know if something is authorized, and only courts can decide if a copyright has been infringed; Google cannot determine whether a particular webpage does or does not violate copyright law,” Singhal said in the post.
This is good news for firms publishing original and unique contents but it is actually Google’s subtle step of paving way for other products it is currently offering such as music, movies and other content. Also, websites that blatantly copy and publish articles from other websites will surely start showing at the end of search results.