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Apple US Market Share Increases by 10% while Android Drops

Despite Google Android’s popularity, Apple iOS has managed to increase its market sales up to 10 percent compared to previous quarter, according to the report released Monday, July 30th.

Strategy Analytics’ report shows that Android’s market share dropped to 56 percent while Apple’s 23 percent from second quarter of 2011 makes it to 33 percent recently. Neil Mawston, Strategy Analytics executive director, announced that the rumored upcoming launch of the next generation iPhone (5) is giving a high pressure for other smartphone competitor to stay on top of the market.

Mawston added that Android operating system has reached its peak on the market share while Apple’s brand continues to grow. This also supports last month’s survey findings that developers prefer iOS over Android. Had it not because Apple’s devices are seen to be a bit expensive than Android-based smartphones, there is no way Android could even come close in the competition.

Overall smartphone shipments fell by 5 percent by the second quarter reaching 146.1 million units, it is considered as the slowest growth rates ever experienced since the third quarter of 2009, as confirmed by the associate director of Strategy Analytics, Alex Spector.

He also added that the main reason of this slowdown dealt on a volatile economy, maturing penetration of the Smartphone to the contract mobile subscribers, and major operator’s upgrade of policies to gain more profits. One thing that’s also getting into play for the decline of smartphone shipment is the fact that many manufacturers slowed down in the production of their flagship devices due to impending cases filed by Apple over patent infringement.

On the other hand, Blackberry OS also dropped its market sale by a few percentages in the U.S., along with the other smartphone OS. Over the past few years, Blackberry’s market share in the country has dropped from 10.5 percent to 6.5 percent. It is marked as the company’s lowest level in history.

According to Strategy Analytics, frustration over Blackberry’s limited touch screen options and repeated delays to its new Blackberry 10 OS were the main reason why users tend to choose other Smartphone. Other enthusiasts believe that while other platforms have gone beyond people’s expectations, it remained just like the way it was.

However, Android OS is still on the lead with 56.3 percent market share compared to Apple’s 33.2 percent. Recently, Samsung’s heavy lineup paves its way to lead over Apple and widen its market share. Apple has sold 26 million iPhones, down from the 35 million shipped in the first quarter as announced by Cupertino-based tech giant’s second quarter earnings.

Source: PC Mag