Samsung and Apple are going at it again, except this time, Samsung has the upper hand. Coming straight from Samsung’s pretrial briefs comes more information that shed light on the iPhone and iPad’s design. I hate to point fingers, but I think Apple is now just digging itself a deeper hole after Samsung now bringing Sony into this lawsuit.
This may sound rather comedic but Samsung has clarified that it had rectangular touchscreen phones with colorful icons in 2006. Apple argued with Samsung about that and then the argument steered to the idea for the final iPhone design was a Sony concept. This was said a couple weeks ago, but now there are design sketches and pictures released from Sony. The whole idea started in 2006 when Bloomberg had an interview with the designers from Sony. Yujin Morisawa says that:
“How much did the iPod influence your design?
My team had shown me their sketch: It was a square with a screen and buttons. Most other players have a screen and buttons. My first mock-up didn’t have buttons. I didn’t want buttons. With any digital-music player, the hard disk drive and chips are similar. I thought, “How can we make the layout different?” I knew what would go inside, so I could start the design from the outside. I knew how big the hard disk drive would be, how many chips there would be.
What challenges did you face in making sure the final product would look like your sketch?
Morisawa: It’s really tough to make something round. You can’t really measure where the components are inside [the device] when using the CAD [computer-aided design] system. I didn’t want the engineers to change the shape or the size. I didn’t want something larger than this; it fits in your hand.
I thought it had to be smooth on the back. The engineers wanted to make the back side flat. But I didn’t want the flatness to bother you when you’re listening to the music. I made two physical mock-ups for engineers so they could feel the difference. That’s how I convinced them to keep working on this. Afterward, the engineers joked that they didn’t want to work with me twice in a row.“
Soon afterward, on March 8, 2006, Apple designer Richard Howarth reported that, in contrast to another internal design that was then under consideration, Mr. Nishibori‘s “Sony-style” design enabled “a much smaller-looking product with a much nicer shape to have next to your ear and in your pocket” and had greater “size and shape/comfort benefits.” As Mr. Nishibori has confirmed in deposition testimony, this “Sony-style” design he prepared changed the course of the project that yielded the final iPhone design”
What do you think of this latest briefing from Samsung? Are you suspicious? Are you on board with the statement or are you waiting for Sony to support the statement or even make a comment? Let us know in the comments below!
source: Phone Arena