The Dutch multinational electronics company, Philips, is again taking its chances in the Android market with its latest device—Philips W732. This model is expected to compete in low- to mid-end market as it comes with mediocre specs. Quality-wise, the brand has decades of good reputation and while its first attempt in this market didn’t turn out good, the second time may just work out well.
Philips W732 sports MediaTek’s MT6575 chipset, a single-core processor clocked at 1GHz paired with 1GB RAM. Apparently, the CPU and RAM are not that impressive but the manufacturer wants it to perform well in the market, so it is built to operate on Android 4.0 Ice Cream Sandwich (ICS).
A power-saver 4.3-inch LCD IPS display with 400 x 800 pixels resolution is the best this device can offer. While it has a sort of handicap as far as display is concerned, the manufacturer did a good decision by not using a screen that would eat up too much power. Knowing that W732 is designed and built to be as useful as possible, the fact that it can go up to 10.5 hours of straight browsing is a great achievement for the company.
Tech enthusiasts immediately compared Philips W732 with Motorola DROID MAXX. The former only has 2400 mAh battery while the latter was given 3300 mAh. Droid Maxx can last up to 22 hours of talk time while W732 can reach up to 13 hours only. However, when it comes to browsing time, the upper hand goes to Philips’ new handset simply because AMOLED screen eat up so much power than LCD displays.
There is no specific date yet as to when this handset will be launched but it looks like the Chinese market would be the first one to see this action. According to reports, it will be made available in blue, black, pink, white and green. Philips W732 addresses the most common problems that powerful devices have in common—shortage of power.