Royal Philips Electronics, an electronics company based in Amsterdam, requires no introduction, thanks to their products ranging from bulbs to electric trimmers, which make Philips a household name. They have a presence in most of the product segments, but not mobiles. They did try to produce an Android smartphone called V808 back in 2009, but it was just a ‘me too’ Android offering with 3.2inch HVGA display and a 3.2 megapixel camera, however it didn’t get to look light of the day.
Now Philips is trying its luck again in the Android game by launching a phone called Philips W732. Unlike its first attempt, this time the phone has feature which sets it apart from the competition. What sets it apart from the crowd is the 2400mAh battery that is powering the phone.
It is exciting to see how Philips have built a phone which is powered by a large battery, its very own power saving technique and a screen that would give the phone an upper hand over the contender. Philips W732 is able to give the user a longer web browsing time than the Motorola DROID RAZR MAXX, which is powered by a substantially bigger 3300mAh battery pack. Speaking of talk time, Droid RAZR MAXX is able to survive for 21 hours, as opposed to 13 hours on W732, but what sets Philip’s offering from any other Android smartphones; including Droid RAZR MAXX is the web browsing time. W732 allows the user to browse for 10.5 continuous hours. The only other phone that is able to get close to that figure is Motorola’s Droid RAZR MAXX, which despite being powered by a bigger battery pack allows you to surf a little over 7 hours. How did Philips manage to win hands down? The answer lies in the screen itself.
Motorola Droid RAZR MAXX uses an AMOLED screen, and AMOLED screen consume highest amount of energy when displaying white and least amount of energy to get a pixel dark. For the same reason, Samsung smartphones with AMOLED screens use black background on the messaging application. On the other hand, WVGA displays utilize least amount of power to display white, and Philips W732 uses a 4 inch WVGA display, which when coupled with Philip’s power saving technique offers 10.5 hours of continuous browsing.
Under the hood, a single-core 1 GHz MediaTek MT6575 processor runs the show. The device supports 7.2 Mbps HSDPA and 5.76 Mbps HSUPA connectivity, while a 5MP camera takes care of imaging department. This phone is a dual-SIM phone, which is hot swappable. The device will be first launched in China in green, pink, black, white and blue. There is no word on pricing, but the same model may not see light of day in U.S. As of now, Motorola Droid RAZR MAXX is outselling Apple iPhone at Verizon, and the main attraction of Motorola’s offering is the battery itself, which is the highest rated cell found as original equipment on any smartphone in the market at the moment, and this testifies the demand and need for smartphones with bigger batteries in the U.S. market. Let’s hope Philips brings something similar to our market soon.