The Kindle Fire, a mini tablet computer version of the Amazon.com’s much popular Kindle e-book reader was launched 7 months ago. The device is basically an Android tablet running on a dual core 1 GHz TI OMAP processor and comes with a 7 inch IPS touchscreen display supporting multi-touch. Now, the company looks all set to launch an upgraded model in order to stay in the competition.
Amazon’s business strategy for the Kindle Fire is to make money by selling digital content on the Fire, rather than making profit by selling the device itself, which allowed the company to launch the device with an aggressive price tag. The device was thought to give iPad and other devices a run for their money, however, some compromises were made in order to achieve the low price tag and these compromises seem to worn out the novelty of its cheap pricing. With the launch of Google Nexus 7, which is manufactured by ASUS, Amazon is certainly feeling the heat and therefore a new version of the tablet is the only logical step forward.
The next generation of the device is anticipated in Q3, and will be packing a 1200×800 IPS display, as opposed to the current display resolution of 1024×600, while being thinner and lighter. The reason we are able to confirm this is because developers have been asked to design their apps for a display with a 1280×800 pixel. A previous rumor in July suggested that Amazon was working on three different 7-inch variants of the Kindle Fire. According to the rumor, the current device would be retained, and possibly would have an even lesser price tag compared to the current price. The second model would be offering 1280×800 IPS display and would be equipped with a camera, while the third model would have 4G radio support, apart from having the camera and a higher resolution screen.
The rumors also suggested that Amazon would launch a Kindle Fire with 8.9 inch display with resolution of 1920×800, but as of now, the 7-inch tablet sector is where the manufacturers are seeing the money. We have covered Google Nexus 7 already, and iPad mini with a 7-inch display is anticipated sometime soon.
This new Kindle Fire will have a pixel density as high as 216ppi, while boosting the number of pixels by about 67 percent. The recently launched Nexus 7 comes with a similar price tag, but the overall hardware is better on Nexus 7, which gives it an upper hand over the former. Also, Nexus 7 runs an un-skinned stock version of Android 4.1, or Jelly Bean, as opposed to Kindle Fire running a heavily adapted version of Android, but since Kindle Fire is marketed to access Amazon specific services such as the Amazon Appstore, streaming movies & TV shows, and Kindle’s e-books, the device will attract sales from consumers with taste in those features. Also, it is not known whether the internals of the device will be revised or not, so all we can do is keep our fingers crossed. Nevertheless, the iPad mini is expected to pose a major threat to both, the next gen Kindle Fire and Google Nexus 7.