Earlier today, Cupertino based technology major, Apple, announced that they would be expanding iTunes Match services to two more countries – Hungary and Poland. iTunes Match is often confused with “Streaming” service, but it is not. It is a matching service that allows the user to have his iTunes Library matched or synchronized with iCloud. The library items can then be to downloaded to user’s computer or iOS device, which is a cool feature as the music is available easily and readily. There is a good chance of it being a streaming service in the future, but as of now, it is not.
Apart from expansion of iTunes Match to other countries, Apple is also making news by launching iTunes Movies in the cloud in over 35 new countries. iTunes in the Cloud for music and music videos is available in over 50 markets, however support for TV shows were given only in United States, United Kingdom, Canada, and Australia. On the other hand, users can re download apps and books in all the markets where Apple is present, but it is for the first time that iTunes Movies in cloud has step outside United States and made available to overseas markets.
Quite a lot of UK users reported that only a fraction of their purchased movies were eligible for re-download via iTunes in the cloud, but Apple claims that most of the content should be accessible for re-download. By allowing users to re-download movies bought through their iTunes account using iTunes in the cloud, Apple is giving users a better option to keep a track of their purchases and manage it on the fly. Users who will be benefitted the most from this move are owners of MacBooks and iOS devices with smaller storage options, and by using iTunes on the cloud, users will be able to retrieve their purchases effortlessly. The service will also allow users repossess their content on any computer, iOS device, or Apple TV device.
Below are the countries which have got Movies listed in the list of eligible items:
Apple’s Latin American markets: Argentina, Bolivia, Brazil, Chile, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, and Venezuela.
Apple’s Asia-Pacific market: Hong Kong, Singapore, Taiwan, Brunei, Cambodia, Laos, Macau, Malaysia, Philippines, Thailand, Sri Lanka and Vietnam.
Apple’s European markets: Czech Republic, Hungary, and Slovakia.
Apart from the countries mentioned above, UK, Canada, Australia, and New Zealand have also got access to this service. Using this service, a user can just download his purchased movie whenever he wants and delete it locally once he is done with watching. The user can re-download it if needed, but a fast internet connection is prerequisite for this service to operate smoothly.