ARCHOS. Does that name sound familiar to you? Many companies have entered into the tablet foray of late with names like Samsung, Microsoft, Asus, Apple and Acer dominating the market. ARCHOS is another company that released a tablet a few weeks ago and has made it available for purchase today but it couldn’t have chosen a worse time to make it available. ARCHOS is better known not for the quality of their products, but because they have in the past focused on building quality devices even if it meant sacrificing the specs. ARCHOS has however been beaten, or so it seems, in the tablets battle because of price and the timing of the release of their new tablet, the 97 Carbon for $249.
Companies such as ARCHOS are finding themselves in the deep hole because of poor pricing and impractical marketing strategies. Even with a price of $250, most users would feel that they are not getting their money’s worth because the ARCHOS 97 Carbon features a single-core 1GHz processor, 1GB of RAM and a storage capacity of 16GB but with an SD card expansion capability of up to 48GB. Google’s Nexus has a quad-core processor and a ton of other great specs that the ARCHOS 97 Carbon has and costs only $199 on Google Play Store.
Other tablets like Kindle Fire, Asus Transformer Pad 300, Kindle Fire and Samsung Galaxy Tab are offering a wide range of options with their tablets and are slaughtering the market while stiffening the competition with their low prices. These tablets feature Tegra 3 or Snapdragon S4 processors, HD displays and as much as 32GB or 64GB internal memory. Typically, a single-core processor tablet should cost much less than the $250 ARCHOS are pricing their 97 Carbon. The big question is, will ARCHOS penetrate the market with their current half-price strategy? Would you buy the ARCHOS 97 Carbon tablet with a 1 GB RAM and a single core processor but with a 3.0 megapixels rear camera for $250? Let us know in the comments section below.