With 900 million users worldwide, it seemed logical for Facebook to open a line for advertisements. The fact is marketers can easily be attracted with the number users the social network presents until an e-commerce store builder said majority of clicks from ads which can be found on Facebook are inorganic.
To show its disappointment, the firm will delete its official Facebook page in a couple of weeks but it went on to narrating why it had to come to this.
“A couple months ago, when we were preparing to launch the new Limited Run, we started to experiment with Facebook ads. Unfortunately, while testing their ad system, we noticed some very strange things. Facebook was charging us for clicks, yet we could only verify about 20% of them actually showing up on our site,” according to the post on Facebook.
“We’re currently investigating their claims. For their issue with the Page name change, there seems to be some sort of miscommunication. We do not charge Pages to have their names changed. Our team is reaching out about this now,” a Facebook spokesperson said to assure other advertisers.
It’s not the first time that an ad agency complained about the company’s advertising practices. In fact, Search Engine Journal revealed last week about a system that would send multiple likes to a page in a short period of time.
Limited Run, however, did not provide screenshots or any relevant photos to their claims.