In a recent interview by Research-In-Motion’s new CMO Frank Boulben and their CEO Thorsten Heins, they have given some insight into the probable launch dates for the new full touch screen BlackBerry and the QWERTY keyboard BlackBerry 10’s.
Apparently they will be launched sometime in the first quarter of 2013 and that pushes the dates to Jan-Feb next year. Both models will be launched and marketed at the same time. There however is a definite focus on the full touch screen phone where BlackBerry does not have a current presence in the market.
The reason for this delay has been put on code stability as well as on the fact that they want the developer API’s to be ready and usable by the time both the models hit the market. This delay only affects the release of the full touch screen BlackBerry 10 phones by a shift of 6-8 weeks. However, this will not affect the launch of the QWERTY BlackBerry 10 phones, which are set to be released according to the original schedule.
Phones testing are expected to begin along with the technical acceptances by the last quarter of 2012. There appears to be cohesion of ideas when it comes to the launch date of the QWERTY and the full touch screen BlackBerry 10s, between the CEO and the CMO. Both think that the phones should and would come out in the first quarter rather than in the end of 2012, when it would be too late to make an impact on the bottom line.
To his credit Boulben already has an intensive and extensive marketing plan prepared for the launch of BlackBerry 10. He has mentioned that the same was submitted earlier to the board for their consideration and approval.
Via: Berry Review