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Apple Ordered to Pay Proview $60 Million Over iPad Dispute

Cupertino-based tech giant Apple was ordered to pay Taiwanese firm Proview US$60 million over iPad dispute. This signals the closure to the case which started last year but heightened when the latter filed charges in February in the Superior Court of the State of California for alleged deception in acquiring iPad trademark.

Reports said that earlier in May Apple wanted to have a settlement with an offer of $16 million, a paltry to Proview’s demand of $400 million. Apparently, the settlement didn’t push through as both companies refused to meet halfway. But just today, Guangdong High People’s Court said in a letter that the iPhone maker is willing to pay as far as $60 million to put a halt to months-long dispute over iPad’s trademark.

The global rights to the iPad were allegedly bought by Apple from Proview in 2009 but the ownership in China has never been transferred, according to a report from Big Pond. This was the start of the standoff between these companies. However, the legal battle over the popular iPad seems to be not an option for Apple knowing it wants to penetrate into the Chinese market using the New iPad as its ultimate tool.

Paying $60 million to clear its name and to take full ownership of the rights to its tablet is a necessity; after all, it’s worth the risk. Rumors spread that the device had already received necessary clearances from the authorities to be marketed in China and the legal battle was the last thing Apple needed to eliminate to be able to ship millions of units to the market which has a lot of potential.

There were also reports indicating that the tech giant will be opening two new outlets in Shenzhen and Chengdu but the launch was delayed because of the case. But with all the problems gone, it looks like it will not take months before Chinese could also enjoy the satisfying experience brought by the New iPad.

Currently, the new generation iPad is already available in 57 countries and its sales projection is expected to rise by the end of the year and after iPhone 5 is released. Apple CEO Tim Cook, however, believes that China would be a great help in ensuring the company’s good financial standing this year. That’s the reason why he had to visit the country and have discussions with senior politicians regarding the legal dispute, although it is unclear now whether or not his discussions have helped the company.

As of now, there are no reports what the next steps Apple would take to boost the sales of its devices. It is obvious, however, that the company saw a really great potential in bringing both the iPad and iPhone to China.

[source: TUAW | BigPond News]

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