With the dominance of iOS and the rising popularity of Android devices in the mobile marketplace, it is not clear who is what. According to a new report released by Nielsen, Android has a bigger U.S. market share than market share percentage of all the other mobile operating systems combined!
Nielsen’s research during Q2 2012 explains how smartphone penetration continues to grow in U.S. with two thirds of all the buyers opting for a smarphone. The report explains that 51.8% of smartphone owners in the U.S. use Android based phones. Since Android phones are manufactured by various manufacturers out there, the collective percentage of all the Android phones manufactured by all those companies account for 51.8% of the market share. Of 51.8% share, 17% comes from Samsung, which is also largest manufacturer of Android based phones, followed by HTC and Motorola. Apple’s iOS on the other hand has been able to capture 34.3% market share, which is impressive as iPhone is sold only by Apple. Rest of the market share is shared by RIM’s BlackBerry at 8.1% and Microsoft’s Windows Mobile and Windows Phone 7 platforms at 4.3%. Symbian and Palm OS both have less than one percent market share at 0.9% and 0.6% respectively. This shows how Symbian has failed in the mobile market.
The claims by Nielsen are credible and in line with comScore report which was released in February this year and it claimed that Android surpassed 50% market share. Nielsen’s numbers from recent smartphone acquirers during June 2012 show that 54 percent said they chose an Android handset and 36 percent went for an iPhone.
Overall, among all the smartphone owners, Apple has the highest manufacturer share of smartphone handsets. Now that Samsung’s Galaxy S III is launched and Apple’s iPhone 5 is due this fall, the numbers may change drastically.