The Amazon Kindle Fire was announced on September 28 last year. Since then, the 7 inch, budget tablet has seen a lot of success. One of the major feature which is attributed to its success its use of a modified version of the Android operating System and the price point of just $199. In the process, the Kindle Fire, instead of eating into the sales of the Apple iPad, created its own zone in the market, that of a smaller budget tablet.
After nearly a year of successful, unchallenged existence, the Kindle Fire is now threatened by another tablet which is expected to soon make its appearance in Google I/O. We are of course talking about the Google Nexus 7 tablet. The Nexus 7 is also a 7 inch tablet but it is better than the Kindle Fire in almost every other aspect. It’s got a better screen resolution, a better processor, a better and more advanced OS (Android Jelly Bean). It even comes with a camera, which was missed by many in the Kindle Fire. The final killing blow is the Nexus 7’s expected price. It is said to the same as the Kindle Fire, at $199.
Amazon’s only option to defend itself now is to bring out a new and better Kindle Fire and according to a CNET source, Amazon will launch the next generation Kindle Fire on July 31, though the site cannot yet confirm the launch date.
“Well, a credible source has told CNET that Amazon will unveil a second-generation Kindle Fire this summer and that it’s targeting July 31 for a launch event. “
According to another similar report on Digitimes, Amazon plans to bring out a new Kindle Fire with a better screen resolution of 1,280 by 800-pixel in the beginning of the third quarter and at the same time reducing the price of its existing model to $149. This business strategy is the same that Apple applies to the sale of it’s iPad.
The Digitimes report goes on to say that “In addition to 7-inch tablet PCs, Amazon is also said planning 8.9-inch and 10.1-inch models; however, the latest information shows that the company has already halted the development of the 8.9-inch model with the 10.1-inch set to be released in the fourth quarter of 2012 or the first quarter of 2013.”