Twitter has redesigned its company logo into a simpler version of the blue bird. This is because people already identify the social networking company with the image of the blue bird.
Twitter’s inspiration behind the bird logo stems from their preference for clean geometric shapes as well as ornithology or the study of birds. The company reveals that the bird logo was crafted out of three overlapping circular shapes, signifying the connections and intersections of people within the groups of people that they know. It also points to how birds soar in the sky and get a wide perspective of things as well as how they group together with other birds. Lastly, they look at the flying bird as a symbol of hope and liberty.
With the new logo, Twitter has also revealed a new policy that helps users present the new image that the company has created. According to the policy, the company prohibits the modification of the logo. This includes adding text around the logo, animating the logo, duplicating the logo, changing its color, or using any other logo to represent Twitter, including its old Twitter logos. They furthermore disallow the use of the logo in a way that might confound the public that a certain service or brand is endorsed by Twitter, when in reality, it is not.
When using the logo, Twitter reminds users to make sure that the bird faces the correct direction, that is, the right. There should also be room around the bird, or what Twitter calls a buffer space that measures at least 150% of the image. There are policies specified for promoting Twitter accounts, using the brand in marketing materials, using the logo in merchandise, and using the Twitter name in domains, apps, and products, as well.
These new guidelines are a response to the growing number of merchandise, websites, and other materials using the Twitter brand and logo that proliferate online. This, perhaps, is the price of Twitter’s immense popularity and growth as a veritable pop culture icon.