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CTIA 2012 Hands On With The ZTE Era

The new ZTE Era was originally introduced at Mobile World Congress in Barcelona in February.  This new Android powered smartphone is ZTE’s flagship smartphone for this season and with it’s specs you can definitely see why.

It’s powered by the Nvidia Tegra 3 4+1 core (quad-core) processor. It also features Nvidia’s Icera 450 HSPA+ modem. The screen is a 4/3″ qHD screen with high quality 960×450 pixels. There’s 8gb of flash memory and a microSD slot for up to 32gb more.

“The numbers speak for themselves. With 50 percent growth in handset shipments and 400 percent growth in smartphone shipments, we are confident that we are entering a new era in the mobile terminal market. The ZTE Era captures the excitement we feel about the future and brings it to life in a fantastic new device,” said Mr. He Shiyou, Executive Vice President and Head of the Terminals Division at ZTE.

According to industry analyst Gartner, ZTE was ranked the world’s No.4 in terms of handset shipments in Q4 2011 and ZTE smartphone sales are growing faster than any other vendor except Apple.

“In 2012, ZTE products will be building up from the low-middle end of the market into the middle-high end, with the ZTE Era being the best example of that development,” Mr. He Shiyou said. “We will continue our long-standing cooperation with operators around the world, but we will also continue to build our distributor channels (both ODM and OEM), and we will be focusing our marketing in particular on the high-end markets of Europe, America, Japan and China.”

 The ZTE Era will be available in Europe and China in the second half of 2012. There’s no word on US availability.

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