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Apple rebrands LTE iPad as ‘iPad Wi-Fi + Cellular’ worldwide

When Apple started advertising the new iPad, it called it the iPad Wi Fi + 4G, and we all know what the 4G in the name means. Apple did the same with the iPhone 4 and the 4S. There are many people even today who think their iPhones support or work on the 4G network. But be aware, this is wrong. The new iPad uses an LTE or 4G radio which is not compatible for worldwide frequency. The American government uses a frequency for the LTE or 4G network which is different from the rest of the world.

And Apple thinks that including a radio that supports both the North American LTE or 4G network frequency and frequencies of other countries would not be feasible for the design of the current iPad. So it just omitted the radio. But still, the Cupertino tech giant advertised the new iPad as a Wi Fi + 4G iPad in all parts of the world.

This lead to some disturbance in the user base and advertising authorities in some countries including the UK, Australia, Canada, and others. The UK advertising agency even threatened the company that it would investigate the company on the grounds of misleading advertising. There have been cases in Australia where users of who have bought the new iPad Wi Fi + 4G have complained that the tablet is not working on their 4G network.

So, Apple was forced to rename or rebrand the new iPad into something more meaningful. So the new name is iPad Wi Fi + Cellular. Now, the Cellular name just means that it works on cellular network but does not specify on which frequency. In Australia, the company says that the iPad can work on “very fast” cellular networks and that it can “roam worldwide on fast mobile data networks, including HSPA, HSPA+ and DC-HSDPA.”

The new name is being reflected on almost all of Apple’s online stores including the UK, US, Canada, and Australia. Have you tried using your iPad on your 4G network? Did you find any issues?