Samsung and Apple’s patent war has been going on for quite a while now, and the two companies have really been going at it, especially Samsung, when it comes to advertisement. Samsung has not been light-footed when it comes to attacking Apple whenever they can, and the iPhone has been a huge focus of their latest ad campaigns. Samsung has already spent millions of dollars in advertising, whether it’s against Apple or not, marketing their Galaxy devices, and continues to do so.
Today, Samsung hired a group of protestors to stand outside of an Apple store in Australia and relentlessly repeat their motto “Wake Up.” This wake up call is to Apple customers who are specifically looking to purchase iDevices, but other than that they really aren’t saying much. A timer is present with a countdown to the GSIII launch, and we’re not really sure if this group is planning to stay until the timer hits zero, or whether they will call it a day.
In my opinion, hiring a protesting group is money spent that probably should have gone to Samsung’s actual products. Is Samsung’s hardware as completely sound and perfected? No. Is TouchWiz an ICS launcher replacement that we just can’t live without? Definitely not. And if all of this is true, Samsung may need to rethink their marketing strategy. Sure, it’s not all bad, but stunts like this are not only ineffective, but also embarrassing for the company and Android itself. Most of the people walking into the Apple store that day either had no clue what these protesters were talking about, or didn’t care, because obviously Samsung’s products didn’t divert them from the Apple store the first time. While a commercial or two may be fine, Samsung is crossing the line with a full protesting team that is doing exactly what Apple wants in the first place: generating press. If Apple products aren’t good, why would Samsung attack them? Cupertino couldn’t be more pleased.