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Blackberry Bows Out Of Consumer Business



We thought this day may come, but didn’t know it would come so soon. Let’s make it clear, RIM/Blackberry isn’t closing it’s doors, they’re just shutting off their ill fated consumer products business. The Waterloo Canada company said Thursday that they were switching their focus back to the business/enterprise market that was so lucrative for them in the past. Hopefully it’s not too late.

RIM came to the realization that they couldn’t compete with Apple’s iPhone and Google’s Android Operating System with a consumer facing business. This change comes on the heels of former co-CEO Jim Baslsillie finally exiting the board and the company that he helped bring to prominence in the late 90’s and early part of the 2000s.

More after the break



Jim Balsillie and Mike Laziridus, were Co-CEO’s of RIM/Blackberry until January of 2012 when they were replaced by Thorstein Heins.

RIM said Thursday that Balsillie is leaving after 20 years of service with the company. David Yach, Chief Technology Officer for Software, and Jim Rowan, Chief Operating Officer for Global Operations are also leaving the company.

RIM didn’t detail their exact plans for focusing on the enterprise market. The company seemed to have lost their way with the introduction of the Blackberry Storm, which was never able to compete with the iPhone and felt clunky at best to most. They introduced their Pearl and Bold lines, both with a more consumer focus.

Now according to the Associated Press they are focusing on enterprise customers and devices that consumers will want to take with them for work. However, Android has become more and more enterprise friendly in the last 24 months which is causing IT departments everywhere to take a second look at operating systems outside of Blackberry.

Several government offices, the armed forces and even the National Security Agency have employed Android devices, or custom tweaked versions of Android to their departments. Android’s open nature means it’s easier for developers of high grade secure networking environments can build their systems around Android.

Several companies have emerged in the “bring your own device to work” market of software providing, quasi dual boot environments to smartphones which will allow a consumer to bring their personal phone to work and have a totally secure, secondary environment for work flow.

RIM was to release their Blackberry 10 smartphones early this year. That was to be their big re-entry into the consumer market but delay after delay has seen that rollout pushed back, almost indefinitely.

source: Associated Press

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