It’s been no secret, and the data supports it, that Pinterest is becoming the social network for women. With all of the craft, cooking, fashion, and make up pins that resonate the new social media platform daily, it’s no wonder that the data confirms this.
With all that in mind, new data has been released today that says Google+ skews male. In fact two thirds (or 75%) of the 90m Google+ members are male. The research, published today by website-monitoring.com suggests why this is the case.
More after the break
According to Konrad Caban, the managing director for website-monitoring.com:
Google+ is a gadget — a smartphone in the social media world — used by those who use other Google products, including Android,” Caban says. “People join Google+ because they read about it, not because a lot of their friends are already there like on Facebook.”
Facebook’s current userbase is 55% women.
Website-monitoring cites multiple sources for this research including Google, Google Investor Relations, Crunchbase, socialstatistics.com, socialbakers.com and Google+. Their research uncovered some other interesting information including:
-Students are by far the most popular occupation for Google+ users, accounting for just over 20% those sampled. Other popular professions for Google+ users included software engineers (2.65%), consultants (1.99%) and managers (1.72%).
-The United States and India are the two countries with the most Google+ users, as the U.S. accounts for 31.5% while India accounts for 13.7%. The Indian city of Bangalore has the most Google+ users of any individual city, accounting for 3.86% of all Google+ users.
-A 42% plurality of Google+ users are single, while 27.45% are married and 19.3% are in a relationship. Just 4.4% of Google+ users list themselves as engaged, little more than the 3.4% of users who list “it’s complicated” as their relationship status.
-Britney Spears, Snoop Dogg and Google CEO Larry Page are the three most popular individuals on Google+ in terms of total numbers of followers. The three most popular brands on Google+ are H&M, Samsung USA and Pepsi, while the three most popular media pages on the site are ESPN, BBC News and Mashable.