New research from Neilsen, published today, shows an interesting piece of information. 24% of tablet owners are clicking on ads that they are viewing on their devices to learn more about a product. That number is over double the percentage of smartphone owners doing the same thing. According to Neilsen, only 11% of smartphone owners are clicking on ads that come on their screen.
The “State of Media: US Digital Consumer Report”also revealed that 13% of tablet owners and 7% of smartphone are using their web connected devices to redeem or request coupons. Neilsen said that these are important trends coming from what they call “Generation C” which is consumers between the ages of 18-34. The “C” stands for connected.
More after the break
Geneation C represents 23% of the US population. This connected generation watches more online videos (27%) visits or uses social networking sites (27%) own a tablet (33%) use a smartphone (39%).
“Their ownership and use of connected devices makes them incredibly unique consumers, representing both a challenge and opportunity for marketers and content providers.”
The study also revealed that these Generation C folks prefer interactive ads and ads with video over regular display ads.
While none of this may come as a shock, the difference in tablet and smartphone ad clicks is worthy to note. Do you click ads on your tablet or smartphone? Let us know in comments.