The 2012 Crunchies just ended in San Francisco California. Despite being constantly pegged as “Apple Fanboys”, TechCrunch, GigaOM and VentureBeat gave the award for best social application to Google+.
Google released Google+ their new social network just six short months ago and they’ve been building scale at a rate quicker than any other social network in history. Two weeks ago during Google’s fourth quarter earnings call, CEO Larry Page announced that Google+ had 90 million users. Again, a major feat for a social network launched in late June.
More after the break
Google+ wasn’t Google’s first foray into social networking. They tried twice before. Their first attempt was Orkut, which was a challenger to MySpace when it was released. Orkut has actually found a strong user base in Brazil.
Google’s next attempt at social networking came in 2010’s “Google Buzz”. Buzz was a short form social networking app similar to Twitter. Buzz didn’t ramp up nearly as well as Google+ did. Buzz was also the source of an investigation by the US government’s Federal Trade Commission (FTC). The end result of that investigation was a settlement with Google that became a precedent for issues of privacy and social networks.
Facebook found themselves agreeing to a settlement agreement similar to Google’s when they got in hot water over privacy. Both companies are subject to FTC audits over the next 20 years.
Google+ saw some great milestones in the last six months, which is why, with only half a year behind them they were named the Social App of the year.
Google + launches on June 28, 2011
A week later they launched social statistics.
On July 12th Google+ was projected to reach 10 million users.
Two days later on June 14th Larry Page announced that Google had 10 million users and 1 billion items shared.
In December it was announced that Google+ had reached 67 million users in November.