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Did Justin Timberlake Just Bring MySpace Back?



On July 7, 2006 former Nsync frontman Justin Timberlake brought Sexy Back. In 2012 has he brought Myspace Back?

Back in June, Timberlake led a group of investors to purchase the ill fated social networking site from Fox for a reported $35 million dollars. Until the initial announcement was made the tech community hadn’t heard a whisper about the pop stars apparent interest in Myspace.

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Last month at CES Timberlake spoke on reinvigorating Myspace with a focus on music. According to the new Myspace they have a library of over 42 million free songs, making it the largest free music library in the world.

With Google+ catching on like wildfire and Facebook continuing to report more and more users, for a while MySpace had stunted their growth. Myspace has reported that they are seeing 40,000 new sign ups per day and added 1 million new users last month.

“The numbers tell an amazing story of strong momentum and dramatic change for Myspace,” said Tim Vanderhook, CEO, Myspace said in a statement, “and the one million-plus new user accounts we’ve seen in the last 30 days validates our approach. Myspace is building meaningful social entertainment experience around content, where consumers can share and discover the music they love. Consumers are getting excited about Myspace again – a testament to a great music product.”

MySpace has been focusing almost entirely on it’s new music player and a lot less on the social network it was for many years. The music player offers unlimited, on-demand listening, personalized radio and a sophisticated recommendation engine. Myspace also offers easy integration with Facebook, the site that was essentially the downfall to the original Myspace.

Source: Myspace

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