comScore’s latest quarterly mobile lens report was recently published. The report showed that texting is still the dominant content usage across all phones (both smart and feature phones) in the U.S. at 71.8%. In fact texting actually increased from July 2011 to October 2011 by 1.8%.
Web browsing was up 2.9% while downloading mobile apps saw the biggest increase (3.2%) to 43.8% in the most recent quarter.
No factors in this part of the survey showed a decrease. According to comScore 234 million Americans over the age of 13 use a mobile phone of some sort. 90 million of those mobile phone users, use smart phones which was up 10% from the previous quarter.
As that number continues to increase we will see things like downloading apps, listening to music and browsing the web, increase as well.