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NPD: Android On Top In 2011



NPD released a report this morning detailing the market share of the top smartphone operating systems. Android was on top with 53% of the market share while Apple’s iOS came in second place at a substantially lower 29%.

RIM’s share slipped down to 11% as more and more smartphone owners migrated to Android and of course Apple. NPD’s report highlighted the fact that Microsoft’s Windows Phone 7 has yet to make a substantial move in the marketplace.

NPD’s report details the US smartphone market from January 2011 through October 2011.  NPD’s Ross Rubin, Executive Director of Connected Intelligence, feels that 2011 was a year of transition for all of the players in the smartphone ecosystem and that 2012 will be a critical year to see what position they can sustain, saying:

“The competitive landscape for smartphones, which has been reshaped by Apple and Google, has ultimately forced every major handset provider through a major transition,”

Rubin speculates that both RIM and Microsoft will rebound in 2012. Rubin commented on RIM saying:

“The competitive landscape for smartphones, which has been reshaped by Apple and Google, has ultimately forced every major handset provider through a major transition,”

source: NPD via Phandroid

 

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