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Angry Birds Biggest Segment On Android: 35-44 Year Old Adults



Nielsen released some interesting information today with a report on Android apps and how they break down by demographic.

One of the most interesting facts to come out of the research is that Rovio Mobile’s franchise hit “Angry Birds” is most popular with adults aged 35-44. In television and radio the 35-44 year old segment is often considered the “money” segment when it comes to influence over ad dollars and media.

According to Nielsen 35 percent of Android users aged 35-44 played Angry Birds in the last 30 days while only 22% of those between 18-24 played the game in the same period. 29 percent of 25-34 year olds played Angry Birds in the past 30 days.

Of course the research only considered Android users 18 and up and the number could still be stronger for those under 18.

source: Nielsen

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