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Logitech: The First Revue Was Their Last



Logitech held an investor day on Wednesday where Logitech’s CEO Guerrino De Luca made no bones about the trouble the company had with it’s Logitech Revue Google TV set top box.

As The Verge’s Dieter Bohn reports, De Luca said that the Google TV, Logitech Revue launch was a “mistake of implementation of a gigantic nature”. De Luca went on to say that they are going to let retailers sell through the stock on hand and then there are no plans for a replacement Revue device.

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This puts into question the upgrade stickers that had made it into some big box retailers a few weeks back.  The Google TV Honeycomb update is currently available on Sony Google TV products but not yet on the Logitech Revue.

Logitech was counting on the Google TV box to jump start last years holiday season. According to De Luca they expected people to line up to purchase a Logitech Revue, even at the hefty $300 price tag.  This mistake for Logitech cost the company over $100 million dollars. It also cost several Logitech employees their jobs, and at one point earlier this year it was revealed that Logitech had accepted more returns on the Logitech Revue than units they actually sold.

De Luca did leave it open ended that they may consider Google TV again in the future but for now they are going to sit on the bench until Google finds success with Google TV.

source: TheVerge

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