At last year’s CTIA Enterprise & Applications show in San Francisco California, Sprint hosted a major Android related event. At the event Sprint CEO, Dan Hesse, unveiled SprintID.
SprintID was a new service that put together “packs” of apps, themes and wallpapers based on various lifestyle needs and themes. These SprintID’s made it easier for new Android smartphone owners to find the apps they need and want.
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SprintID’s come in a variety of flavors. Of course there’s SprintID’s focused on business users needs, hobbys, sports and the like. Sprint has also partnered with top shelf content providers like MTV and E! Entertainment Television to provide ID Packs that feature celebrity news, information, music and more.
Sprint ID was introduced last year on three brand new devices, the Samsung Transform, LG Optimus S and Kyocera Zio. Today their are 12 SprintID capable devices and one on Sprint’s prepaid carrier, Boost Mobile. There have been over six million SprintID pack downloads to date, with an average of 500,000 downloads per month. There are now 45 different ID Packs.
“Sprint ID helps customers – especially those new to smartphones – easily gain access to apps they’ll enjoy without the daunting task of wading through Android Market’s 250,000+ apps,” said Kevin McGinnis, vice president-Product, Sprint. “Even more so now than when we launched Sprint ID last year, since so much of the population is buying smartphones1, we realize that we need to give customers an easier path to access content. We’re also excited about not just the opportunities Sprint ID has presented to consumers but also to our business customers with ID packs such as Real Estate Pro.”