Today, Zynga and Lady Gaga announced their plans to form a partnership to launch Lady Gaga’s newest album “Born This Way” which is due to launch on the 17th of May. This first and one of a kind partnership will give Farmville players a chance to listen to the album songs exclusively when they visit “Gagaville”. As you probably have guessed by now “Gagaville” is a unique farm on Farmville that players can check out. The farm has everything from crystals, unicorns, and more.
This new partnership will reach not only Farmville players but to other Zynga games. Some of these games include Words With Friends, Rewardville, and more. In addition to other games it will also reach across platforms such as iPhone, iPad, and Android of course. Words With Friends will feature a contest called “Words with Gaga” and will give players the opportunity to win prizes such as concert tickets and a signed copy of the upcoming album “Born This Way”. Zynga is taking it one step further and also rewarding players of their games with limited edition Lady Gaga virtual items on their Rewardville game. Rewardville is where players get exclusive rewards for playing Zynga games like Farmville, Cityville, and more.
According to a statement from Lady Gaga, “I want to celebrate and share ‘Born This Way’ with my little monsters in a special way that’s never been done before. Zynga has created a magical place in FarmVille where my fans can come play, and be the first to listen to the album.”
Zynga’s Executive VP of business, Owen Van Natta, also made a statement regarding the partnership between Zynga and Lady Gaga. “We’re focused on creating cool new ways to entertain and surprise our players. Our partnership with Lady Gaga offers many new experiences: Exclusive access to music in-game, a mobile contest, a free album bundled with Zynga game card purchases and limited edition virtual items across ten Zynga games. We want to thank Lady Gaga for working with us on this truly great surprise.”
Not only do fans of Lady Gaga get to join in this awesome promotion, but when “Born This Way” is released on May 17th, fans can receive a free download of the full album by purchasing a $25 Zynga game card exclusively through Best Buy.
This is definitely a unique and interesting partnership between Lady Gaga and Zynga and I am sure their will be many fans that will be jumping at the chance to be part of contests and more.