Earlier this week AT&T announced the first five cities where they would roll out 4G/LTE. We knew that as soon as AT&T Mobility, CEO, Ralph de La Hoya (we mean De La Vega) put his boxing gloves back on and got into the 4G/LTE ring things would heat up.
You see how they did that? It was a perfect marketing move, go ahead and try to buy T-Mobile so Verizon looks away for a bit, build out a 4G/LTE network and BAM. (ok well that’s not what really happened)
In response to AT&T’s 4G/LTE claims, as well as other companies like MetroPCS, Verizon Wireless hired a Guerilla Marketing firm called Left Communications, to do some awesome guerilla marketing. What they did was have a Lady GaGa impersonator (seen above) and a limo filled with fans and paparazzi hang out in Tampa FL with signs saying “don’t be fooled by imposters”. At the event pictured above even a Justin Bieber impersonator showed up to help the efforts.
Verizon Wireless, with the help of Left Communications, sent fans back to Verizon’s facebook page where they could pick up their photos with Lady GaGa and the biebs. The fun continues today throughout Tampa Florida.