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Guide To Android: The Players, Motorola



Motorola has been a leading driver in the electronics game for many years. They finally stepped into the Android game with the debut of their Motorola Cliq in November 2009. Since then Motorola has produced many new and exciting devices from the Droid to the Cliq 2 to their newest addition, the Motorola Xoom.

At the beginning of this year. January 4th, 2011 Motorola split into two companys, Motorola Solutions and Motorola Mobility. Sanjay Jha is the chairman and CEO of Motorola Mobility, and their focus is on mobile devices so people can stay connected on the go. As time goes on we will see how well the company does being split into two segments.

Motorola is also one of the founding members of the Open Handset Alliance (OHA), which was founded by a consortium of OEMs and Carriers in conjunction with Google,  to create and promote openness and choice through operating systems. There has been much speculation on whether Motorola should continue being associated with the OHA due to their attempts to “lock” their devices. Android is designed to be an open source operating system and by Motorola locking these devices it defeats the purpose of having an open source. However, Motorola’s reasoning behind “locking” their devices is to prevent loading custom ROM’s which have not been officially signed by Motorola and saving consumers from possibly bricking their Android phone. As time goes on however, we have seen Motorola start to offer the option of unlocking these devices starting with their first Android Tablet the Motorola Xoom, so developers can access the hardware for development.

Our Guide to Android: The Players, Motorola continues after the break

Motorola’s first Android powered device was launched in November 2009, and is known as the Motorola Cliq. With this launch they as showed off a brand new addition to Android with MotoBlur. MotoBlur is an added layer that gives users the added convince of being able to stay in touch with their social networks on the go, along with having added security on their Android device. MotoBlur backs up your contacts and data to a secured site which you are able to access from any computer. In the event that your phone is lost or stolen you can log on to the website to locate or wipe your phone. Another added bonus to Blur is its ability to sync all your social networks with out the needed addition of extra applications. The added convince of the MotoBlur widgets lets you stay up to date on your Facebook, Twitter, and Myspace feeds with out the need to login continually, and also the ability to update your status on the go. MotoBlur also adds many other convinces such as a “News Widget” which lets you add the feeds you want to stay up to date on, and also the “Messaging Widget” that shows messages you may receive on Twitter, Facebook, MySpace, and text messages. There are many advantages to MotoBlur for the social networker on the go, plus Blur has made it easy to be able to move your existing settings to a new phone by just logging in to your new device with your current MotoBlur login information.

The Droid and the Droid X are both major players in Android. Motorola debuted the Droid on Verizon back in November 2009 alongside the Motorola Cliq on T-Mobile. The Droid showed that Motorola was serious about Android and is planning on going all in with future devices. The Motorola Droid also helped Verizon step into the Android game. Through a 100 million dollar advertising campaign and, This Sound,  “Droid” became a household name, Motorola and Verizon brought considerable exposure to Android.

Eight months later Motorola and Verizon released the next line up in the droid series with the Droid X in July 2010. The Droid X was the next generation Android phone for Verizon and included a bigger display, extra memory, and a better camera than the original Droid. Both these devices made a significant impact and showed other handset makers that they would need to step up their game with their future Android devices. Since the launching of the First Droid with Verizon we have also seen the Droid 2, Droid Pro and the Droid 2 Global.  Motorola announced the Droid Bionic their first 4G/LTE Android phone with Verizon slated for release in Q2 2011.

Motorola has issued a portfolio of midrange Android devices on AT&T Wireless including the  Motorola Back Flip, Motorola Bravo, Motorola Flip Out and Motorola Flipside.  At CES 2011 Motorola announced their first flagship Android device with AT&T, The Motorola Atrix 4G and accompanying Lapdock accessory. The Motorola Atrix 4G runs on AT&T’s phase 4G service, HSPA+

Motorola’s newest addition to Verizon and Android is the Motorola Xoom, their first Android Tablet and first tablet to run on Android 3.0 (honeycomb). The Motorola Xoom made its first appearance during Super Bowl XLV and made many people can’t wait to get their hands on this beautiful device. The Motorola Xoom has a 10.1 inch HD Widescreen Display, 1GHz duel core processor, 2mp webcam, 5mp camera, and has 720p HD video capture and playback. The Xoom is to be a major iPad competitor and who could argue with specs like these.

It will be intriguing to see what Motorola Mobility has in store for us this year and the years to come. With all they have done since the launch of their first Android powered device I am sure that there are many surprises in store for us in the future.

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