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Glu Mobile Launches In App Purchases on Android with a Series of Games



Last night, we received word regarding the leader in Social Mobile gaming. Glu Mobile, the maker of many popular freemium social games for mobile platforms, has announced that they will be launching in app purchases for several of their games. These games include Deer Hunter, World Series of Poker: Hold’em Ledgend, and of course an all time favorite by many Gun Bros. By Glu Mobile taking this step they are continuing in the leadership of 3D mobile games for smartphone platforms.

Read The Full Press Release After The Break.
Glu Mobile Launches In App Purchases on Android with Gun Bros, Deer Hunter® Challenge and World Series of Poker® Hold’em Legend

Leader in 3D Social Mobile Games: One of First to Boost Revenues with Android IAPs

San Francisco, Calif. – March 30, 2011 – Glu Mobile Inc. (Nasdaq: GLUU), a leading global publisher of 3D Social Mobile games for smartphone and tablet devices, announced today the implementation of In-app purchases (IAPs) into several of Glu’s leading games on the Android™ platform. As one of the first freemium game publishers to launch IAPs for Android games, Glu continues to provide a superior gaming experience while driving new revenue and customer acquisition.

“The implementation of In-app purchases on Android Market is a very significant step forward that will underpin Glu’s continued leadership in 3D Social Mobile gaming on Android,” said Niccolo de Masi, CEO of Glu. “The Android gaming market continues to demonstrate impressive growth and we are optimistic that over the medium term IAPs on Android will generate revenue streams analogous to those on iOS.”

In-app purchases are available now in Gun Bros, Deer Hunter Challenge and World Series of Poker Hold’em Legend on the majority of smartphones and tablets on the Android platform.

About Glu Mobile

Glu Mobile (NASDAQ:GLUU) is a leading global publisher of 3D Social Mobile games for smartphone and tablet devices. Glu’s unique technology platform enables its titles to be accessible to a broad audience of consumers all over the world – supporting iOS, Android, Palm, Windows Phone 7 devices and beyond. Glu is focused on bringing the best in social, freemium, cross-platform mobile gaming experiences to the mass market. Founded in 2001, Glu is headquartered in San Francisco and has major offices in Brazil, China, Russia and the UK. Glu is focused on creating compelling original IP and also partners with leading entertainment brands including Activision, Atari, Caesar’s and Fox. Consumers can find high-quality, fresh entertainment created exclusively for their mobile devices wherever they see the ‘g’ character logo or at www.glu.com. For live updates, please follow Glu via Twitter at www.twitter.com/glumobile or become a Glu fan at Facebook.com/glumobile.

GUN BROS, DEER HUNTER CHALLENGE, WORLD SERIES OF POKER HOLD’EM LEGEND, GLU, GLU MOBILE and the ‘g’ character logo are trademarks of Glu Mobile Inc.

Android and Android Market are trademarks of Google, Inc.

Michael Breslin    Jason Enriquez

Glu Mobile Inc.    Weber Shandwick Worldwide

[email protected] [email protected]

(415) 800-6120   (415) 215-9498

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