So the other day Mike Arrington called out the Engadget possee for purchasing ads on Google. Engadget quicky rebutted saying that AOL paid for those ads and not them. Business Insider (for the same reason I’m doing this right now, to get more hits LOL) decided to postulate a hypotehsis on this and suggest that Mike Arrington was AOL’s Public Enemy Number One… Is Business Insider so naive as to think AOL didn’t do it’s due diligence?
Did AOL not realize that Arrington in some circles is called Mike Arrogant? Did they not realize that if you don’t come correct in asking for Techcrunch coverage you don’t get techcrunch coverage? Did they not realize if your idea sucked and your product was stupid not just Arrington but anyone of the crunchers would do the world a service and let you know?
They went on to suggest that no commentator in 2011 would dare cross their bosses, at least not one Business Insider could track down. I guess they don’t listen to Michael Savage, Howard Stern, or even back in the day Don Imus. And while they may not make it a daily ritual to cross Fox News, both Sean Hannity and Bill O’Reiley have been critical of News Corp, Fox News’ parent company.
Then they went on to suggest that Engadget was at CES all by themselves making money for AOL. Sure they were there everywhere you turned you bumped into Paul Miller or Josh Topolsky but at the same events were John Biggs or Matt Burns. They even highlighted how they pulled off their video coverage. We even ran into John Biggs at a Samsung after event way into the next morning.
Are Engadget and Tech Crunch expected to act like loving brothers and sisters now the same way say Kmart and Sears do?
In my radio days in the 90s was when consolidation had just begun. I was doing nights in a major market and my rival had just been bought by Chancellor Media (two evolutions before Clear Channel) now I’m supposed to diss this schlep rock while looking at him through a fish bowl window. Or was I supposed to say Now lets be buddies.
Arrington makes no bones about his feelings for his new corporate home but don’t for a second think he was going to be blogging from some back alley street corner if AOL hadn’t come along. And dont for a second think he got the deal he wanted. According to internet reports he’s virtually untouchable for three years. The way he wanted it.
In media how are two rival teams supposed to cooperate under the same parent? Did we really not expect Arrington to well be Arrington? Did we really not expect Josh Topolsky to go crying to mommy and daddy?
Post purchase blog posts of both Engadget and Tech Crunch both say that AOL lets both properties operate independently, the way that they were before bought by AOL. Although Engadget has been with AOL a lot longer than TechCrunch, they still have some degree of Independence. Do we think for a second that Arrington wouldn’t call Engadget out if both companies were still independent?