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Toshiba, LG and Sharp Pull Back On Google TV Plans For CES

The New York Times is reporting this morning that Google TV manufacturing partners, Toshiba, LG and Sharp have pulled back on their plans to produce Google TV’s and their plans to announce them at CES.  With less than 3 weeks to go until the annual Consumer Electronics Show in Las Vegas, these decisions are being made relatively last minute.

According to the Times article it was Google and not the manufacturers who have pulled back on the plans to announce more Google TV devices at CES.  Samsung and Vizio will still introduce Google TV products at CES however Samsung’s is more of an appliance (think Blu Ray player or set top box) and Vizio well tone down their announcement.

Google is trying to retool the next release of their software and hopefully relaunch with access to the Android market and more Google TV specific applications ready for consumers.

More after the jump

Industry analysts feel that this last minute change in plans shows a weakness in Googles corporate culture and their control over relationships with partners. Forrester Analyst James L McQuivey said “Google as a company is not a particularly partner-friendly or partner-focused company,”

For example after Google’s lackluster launch of the Nexus One, at their own fault, they abandoned partner HTC and instead used Samsung for the follow up Nexus S.

Google promises that they are retooling the software however many in the industry feel that they rolled out Google TV half cocked and blame the search giant for not having their network partners on board.

Source: The New York Times

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