Cricket Wireless Introduces Muve Music Service at CES

Cricket is hoping to attract more customers from its core demographic to a new type of phone/service combo.  Next month at CES Cricket will introduce Muve Music service.

Muve Music come sin conjunction with a $55 phone service plan and is going to be available on a special phone designed by Samsung called the Samsung Suede which retails for $199.  The $55 service plan will allow customers to download unlimited amounts of music while they are in 3g areas, directly to their phones.  The Suede will feature a partitioned area of it’s memory designed specifically to keep the downloads.  That partition is expected to hold 3,000 songs.

Cricket’s Vice President Jeffrey Toig, says that the service is geared to their primary customer base, where he contends most of them don’t have computers to download music.  Of the ones that do own a computer Toig says that most of his customers aren’t downloading music from itunes at .99/per song however most of them are illegally downloading music.

Through DRM and their deal with the labels the music can’t be moved off the phone but can be played through a car stereo or other device using a 3.5mm cable.

Cricket will roll the service out in Las Vegas next month and expects to have 10 additional markets on board by the end of the month.

Source: Allthingsdigital/Mobilized


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  1. As a loyal Spotify customer, I have to ask, how is this any different than Spotify (or Rhapsody, et al for that matter) [other than Muve apparently not offering a streaming option]?

    From my understanding, the music labels are the primary hold up with Spotify coming to the US, and they’re not playing ball because they don’t think Spotify would generate enough revenue for them. Now, I’m not an econ major, but Spotify has the potential to reach a much higher possible audience – basically anyone with a computer (Windows, Mac & soon to be Linux), and any iPod, iPhone or Droid (and maybe soon Windows 7) user, regardless of the carrier (AT&T, Verizon, T-Mobile, etc). Where as, Muve will only be on the Suede on Cricket’s network. So how did this get backing when an established company can’t?

  2. I applaud Cricket for at least offering such a device. It’s the first step. The only problem is, this service will no doubt be shut down in a year or so due to lack of interest. The cat’s out of the bag, even in the ghetto.. Everyone knows that you go to the local “video game stores” to get your Ipod stuffed with music for 20 bucks a pop! When will the labels learn that if you don’t get in front of this.. and start making markets where markets are being made without you.

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