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Justin Bieber wins T-Mobile Breakthrough Artist Award

The American Music Awards were held tonight in the Nokia Theater in Los Angeles, California. The T-Mobile marketing machine was all over the telecast as the sponsor of the coveted Breakthrough Artist award. T-Mobile has been sponsoring everything from the Big Android Barbecue to the Miami Heat and major celebrity studded events like the American Music Awards.

Despite being held in the Nokia theater T-Mobile made no bones about showing their 2 My Touch 4G commercials on almost every commercial break.

The American Music Awards has been a tradition on ABC since Dick Clark started them in 1973 to compete with the Grammy Awards.  The American Music Awards is usually more “pop” focused then anything.

Teen sensation and often twitter trend, Justin Bieber, cleaned up at the American Music Awards and although it is no surprise, he won the T-Mobile Breakthrough Artist Award.

Source: Boston Herald
Image: Getty Images