Earlier this year Twitter announced it would begin offering comprehensive analytics to it’s users. Third party vendors such as Klout and Wefollow have been offering some analytics to twitter users but Twitter promises that their product will feature everything you need to know about your twitter account.
The new official Twitter analytics will be able to show you key metrics. In addition, the Twitter analytics tools will be able to show you what tweets are most influential, which tweets caused unfollows and how influential your re-tweeters are.
Head Twitter, Evan Williams, spoke at the Web2.0 Summit and revealed that invites have been sent to key Twitter users to try out Twitter analytics. Twitter has been testing different forms of monetizing their microblogs. With official analytics it will be easier for Key Twitter users to find ways to monetize their own streams.