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Verizon's Next Attempt to De-Googlize Android

Verizon has been soliciting app developers to submit their apps into the upcoming V-Cast App Store. Veizon is hoping to offer a top of the line applications market by having developers go through a short and free approval process with a turn around time of 14 days from submission to store-front.

Another part of the V-Cast store that developers may find attractive is a 70/30 split where the developer will get 70% of the sale price of the app with the rest going to Verizon.  This could prove to be a good jump into the app market space for Verizon.

On one side what we see is Verizon stepping up to allow Android App Developers another sanctioned outlet to distribute thier wears. On the side of the customer, V-Cast is a name that is familiar to Verizon customers who may not be quite as familiar with the term “Android Market”

Another positive is that this new V-Cast store may motivate Google into looking into their Android Market stucture. Basically since it’s inception the Android Enthusiast and Developer community have been harping for a more easily organized store and expeience for those looking for apps.  No one has seemed to figure out the algorithm for which Google/Android ranks apps. You can see a clean crisp beautiful app at the top at one point during the day, and a dirty little text app a couple hours later.

Verizon is holding an App Developer conference September 21-22 to get developers excited about their V-Cast Store.

As die hard google enthusiasts we wonder if the openness of Android is what’s causing all this carrier interference. Google currently alocates space to the carriers in the current market however each carriers “sub menu” is also just as unorganized as the rest of the store.
Is this another attempt to De-Googlize Android or does the V-Cast Store make Cent$?

Source: Verizon and Androidandme

10 Comments

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  1. I think it is a bold move and also don’t look at the Verizon section in the market. Some say free but then are subscriptions.

  2. I think it is a bold move and also don’t look at the Verizon section in the market. Some say free but then are subscriptions.

  3. Seems like a very stupid move to me. I know I’ll never even LOOK at it. I never look at the stupid Verizon link in the market – and, didn’t look at the stupid ATT link when I had the Captivate. I miss my G1 which had a link for my Downloads there instead.

    I just switched to Verizon because they had a decent selection of Android devices and ATT didn’t Not so sure it was a good switch now that Moto is locking down their bootloaders and Verizon is screwing up Android by creating their own market and putting the dumb Bing on crap.

    Well, at least I’m tech savvy enough to remove all the BS the carrier throws my way! OR, I’D BE PISSED OFF!!!!

  4. Seems like a very stupid move to me. I know I’ll never even LOOK at it. I never look at the stupid Verizon link in the market – and, didn’t look at the stupid ATT link when I had the Captivate. I miss my G1 which had a link for my Downloads there instead.

    I just switched to Verizon because they had a decent selection of Android devices and ATT didn’t Not so sure it was a good switch now that Moto is locking down their bootloaders and Verizon is screwing up Android by creating their own market and putting the dumb Bing on crap.

    Well, at least I’m tech savvy enough to remove all the BS the carrier throws my way! OR, I’D BE PISSED OFF!!!!

  5. Verizon had a habit of taking something good and screwing it up. They want to monetize everything to the point of absurdity. I’m extra cautious for fine print when browsing Vcast apps.

  6. Verizon had a habit of taking something good and screwing it up. They want to monetize everything to the point of absurdity. I’m extra cautious for fine print when browsing Vcast apps.

  7. I see no real problem with this from a consumers point of view. One of the many strengths of android is the ability for app makers to choose their methods of distribution. Verizon isn’t demanding that the apps on the v-cast store be exclusive. So as far as I can see its no different than someone opting to put their app on SAM instead of the market. All in all Verizon is trying to keep ahead of the competition when it comes to android. And frankly its better than forcing Bing down our throats

  8. I see no real problem with this from a consumers point of view. One of the many strengths of android is the ability for app makers to choose their methods of distribution. Verizon isn’t demanding that the apps on the v-cast store be exclusive. So as far as I can see its no different than someone opting to put their app on SAM instead of the market. All in all Verizon is trying to keep ahead of the competition when it comes to android. And frankly its better than forcing Bing down our throats

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